Get to know your audience.
RUN has a unique mobile-focused DMP designed for the connected world. It manages diverse consumer data sets derived from all platforms, including cellular carriers and ISPs. It was built to be flexible and to maximize the value of carrier, device, location, behavioral and demographic information. To date, RUN has identified over 800 million unique consumer profiles.
Ramping up our mobile first approach.
RUN is one of the first companies to work with LiveRamp - the best-in-class offline-to-online solutions provider in the market - to execute an offline-to-mobile solution. We now offer the ability to ingest CRM data via LiveRamp and target existing customers on mobile.
This fits perfectly into our existing mobile product suite and is a great complement to Device Connect, which is a true deterministic mobile attribution solution.