Data Management
Audience Definition
RUN analyzes a multitude of data signals across user and page context, location, device type, campaign performance and much more in order to create segments that an advertiser can be confident will perform; in addition, RUN is integrated with industry-leading DMP’s to port in already-created audience segments if desired.
Cross-Device Identification
RUN’s cross-device algorithm – written by our data scientists and regularly fine-tuned as new training sets become available – allows for constant population of our device graph, and helps us tie historically disparate ID’s back to a single consumer, in turn granting advertisers a person-level view of the digital media landscape.
