RUN PRIVACY POLICY

Who We Are and What We Do

RUN, Inc., a wholly owned subsidiary of Publicis Groupe SA, ("RUN," "we," "us" or "our") is a technology solutions ("Technology") provider in the digital media marketplace. Our clients are primarily advertisers, ad agencies, website and app publishers, data providers, and other businesses that utilize our services. RUN is a data controller for the purposes of European data protection law. RUN is committed to protecting your privacy and ensuring that your personal data is protected. Our Data Protection Officer can be reached at privacy@runads.com.

Quick Links:

Privacy Policy Highlights

What Information Do We Collect?

We collect your:

  • Web browsing activity (e.g. web pages visited, and time and date of your visit
  • Device type (e.g., a computer, tablet, smartphone, gaming console or smart/connected TV)
  • IP address
  • Device identifiers
  • Location information
  • Information about your interaction with our Technology, including which ads you viewed and whether you viewed or clicked on an advertisement.

We also receive your demographic and behavioral information from third parties.

How Do We Use the Information We Collect?

RUN uses information it receives and collects for its legitimate business purposes, including to:

  • tailor, target, and assess the effectiveness of the ads we deliver to you, and to avoid showing you the same ads repeatedly
  • identify and retarget an individual across multiple devices (e.g., you may receive advertisements about automobiles on your computer because based on your browsing activity on your mobile device, you have been flagged as being interested in purchasing an automobile).

Who Do We Share Your Information With?

  • Our Affiliates, including Publicis Groupe Agencies and their clients (advertisers)
  • Our service providers (ad servers, analytics/reporting vendors, ad exchanges, supply side platforms, cloud service providers.

How Long Do We Retain Your Information?

  • Cookies expire after 90 days and any ID information is removed.
  • Mobile device ID information is deleted every five years
  • Web log data, aggregations and reports are retained for as long as necessary for the purposes for which such information is collected

Our Cookie Policy

We use "pixel tags" and/or "cookies," which are commonly used on the Internet. Pixel tags and cookies help us understand how you use a publisher's website and the effectiveness of an ad so that we can more accurately deliver the types of ads that are relevant to your interests. Opt-out via the links below:

What Are Your Choices and Rights?

You always have the right to:

  • obtain confirmation of the existence of your personal information in RUN’s database
  • verify the origin and accuracy of your personal information
  • request that we correct, update, amend, delete, or transform your personal information into anonymous form
  • provide you information about how we use your information
  • oppose the processing of your personal information on legitimate grounds

International Transfer of Information

We operate internationally and transfer information to the United States and other countries for the purposes described in this policy.

We rely on multiple legal bases to lawfully transfer personal data around the world. These include your consent and EU Commission approved model contractual clauses, which require certain privacy and security protections.

Security

of the information we collect.

Children

We do not knowingly collect PII from, and do not create user segments targeted for children under 13 years of age.

Third Party Advertisers and Links

RUN's Privacy Policy does not apply to information collected by third-parties If you click on links that are owned or controlled by third parties, you will be subject to that party’s policies.

Do Not Track

RUN responds to do not track signals.

Your California Privacy Rights

California residents have the right to request and obtain a list of the third parties, if any, to which personal information (as defined by California law) has been disclosed for their direct marketing purposes. California residents also have the right to opt out of having their personal information shared for direct marketing purposes.

Updates and Contacting Us

privacy@runads.com
RUN, Inc.
375 Hudson, 8th Floor
New York, New York 10014 Updates to our policies will be posted to our Site.




Full Privacy and Cookies Policy

We support industry self-regulation and adhere to applicable industry guidelines. RUN adheres to DAA principles and guidelines and is a member in good standing of industry associations that establish best practices in the area of online advertising, including the Interactive Advertising Bureau ("IAB"), the Network Advertising Initiative ("NAI") the Digital Advertising Alliance ("DAA") (including the DAA AppChoices Program for smartphones and tablets), the European Interactive Digital Advertising Alliance (“EDAA”) and the Digital Advertising Alliance of Canada (“DAAC”). RUN adheres to the IAB Code of Conduct, the NAI Code of Conduct, the NAI Mobile Application Code and the Self-Regulatory Principles for Online Behavioral Advertising. RUN complies with the cross-industry enhanced notice standard as set forth in the Self-Regulatory Program for Online Behavioral Advertising.

I. What Information Do We Collect?

Our Technology, which includes our pixel and related tracking technology, is used by advertisers to connect with consumers. When ads are delivered using our Technology, we collect information about your interaction with our Technology, your web browsing activity and your device, which may include:

RUN also obtains behavioral, contextual and demographic information from third party data providers based in the United States. We use that information to serve interest-based ads. For example:

II. How We Use Information Collected Through Our Technology

RUN uses information it receives and collects through its Technology to tailor, target, and assess the effectiveness of the ads we deliver to you, and to avoid showing you the same ads repeatedly. Our analysis includes contextual and demographic elements and behaviors and viewing preferences. We use this information to predict the characteristics and preferences of the viewers on web sites that use our Technology. We report this information to our advertiser clients in an aggregated form to assist them in targeting their ad campaigns to a relevant Internet audience, and to our web site owner clients to gain an understanding of the general make-up of individuals who visit their site(s). Collectively, this information assists advertisers and web site owners in delivering effective ad campaigns to their audience and allows for a more relevant and meaningful ad experience for the consumer.

We use personal information that we collect about you for the following legitimate business purposes:

When you provide information to us via our website, we use it to respond to your inquiry/request (i.e. to subscribe to our blog, to request a demo of our Technology, or to consider your resume).

We may offer our clients the use of a data management platform to enable them to manage their own customer information. Each of our clients’ separate privacy policies govern the collection and use of this information. However, if you opt-out of our services by following the instructions below, you will no longer receive interest-based ads from RUN.

III. Who Do We Share Your Information With?

We share the information collected through the Technology with:

Any third parties will be required by us to implement measures to protect your personal information. Please note that we may need to disclose your personal information if we are required to do so by law, to exercise and protect the legal rights of RUN or its personnel and representatives, to investigate, prevent or respond to suspected illicit activities, including fraud and threats of harm to individuals.

IV. How Long Do We Retain Your Information

Information Collected Through Our Technology : RUN sets cookies to expire after ninety days and the expiration date refreshes every time you encounter our server through our Technology. After ninety days we remove cookie information from information collected through our Technology and retain web log data, aggregations and reports for as long as necessary for the purposes for which such information is collected as described in this Privacy Policy and to comply with applicable legal requirements. RUN removes mobile device ID information from information collected through our Technology every five years and retains web log data, aggregations and reports for as long as necessary for the purposes for which such information is collected as described in this Privacy Policy and to comply with applicable legal requirements. Information Collected Through Our Site: If you submit information through our Site, we will retain it for as long as required to process your requests.

V. Our Cookie Policy

For information that we collect, directly or indirectly, we typically employ the use of "pixel tags" and/or "cookies," which are commonly used on the Internet. Pixel tags and cookies help us understand how you use a publisher's website and the effectiveness of an ad so that we can more accurately deliver the types of ads that are relevant to your interests.