Unlock actionable audience insights to inform campaign planning and investment decisions.
Ensure high margin and diversify audience and channel mix using historical data.
Activate media, guarantee performance outcomes and optimize speed.
Discover performance insights across multiple facets and metrics. Dynamically filter and build custom reports to identify optimizations.
Flexible and robust UI
Expansive, faceted filtering
Build custom reports
Simple discrepancy troubleshooting
Reach & Frequency
Analyze unique reach and identify the most effective exposure frequencies given a key performance metric.
Reach and performance measurement by frequency
Time series analysis
Campaign and placement level reporting
Create custom dashboards and profiles of target audiences across screens. Compare overlap and index metrics between audience segments or the entire population. Gather actionable location insights.
Discover highly-responsive audiences
Utilize thousands of attributes to gain a deep understanding of market segments
Develop more effective, data-driven media plans
Eliminate waste and guide strategic optimizations